Heliotrope was hired by evo, the Seattle-based retailer of outdoor gear and fashion apparel, to design their new flagship store in Seattle and a second store in Portland, Oregon. The evo brand is focused on the intersection where culture and sport join seamlessly together and the retail spaces strive to reflect that cross-cultural spirit, accommodating a wide range of functions from avalanche clinics to live musical performances, art exhibits to film festivals. Emphasis on evo’s role as a curator of culture and community in the mountain sport lifestyle is as important as being recognized as an expert supplier of equipment — putting it at the crossroads between sport and the creative arts.
Visual merchandising: a::craft design works
Interior installations: Electric Coffin
Lighting design: Jeff McCallum
Photography: Aaron Leitz
Location: Seattle, WA
Location: Portland, OR
Contractor: R&H Construction