evo

Heliotrope was hired by evo, the Seattle-based retailer of outdoor gear and fashion apparel, to design their new flagship store in Seattle and a second store in Portland, Oregon. The evo brand is focused on the intersection where culture and sport join seamlessly together and the retail spaces strive to reflect that cross-cultural spirit, accommodating a wide range of functions from avalanche clinics to live musical performances, art exhibits to film festivals. Emphasis on evo’s role as a curator of culture and community in the mountain sport lifestyle is as important as being recognized as an expert supplier of equipment — putting it at the crossroads between sport and the creative arts.